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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
????????? ???????? ?? ???????????? ??????, ?? ?????????? ???????????? ??????????
Adaptation of a product to national needs as an instrument of international marketing |
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| Creator |
???????, ?????? ??????????
Zdrenyk, V.S. |
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| Subject |
??????????? ?????????
??????????????????? ??????????? ????? |
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| Description |
??????????? ??????? ??????? ? ????????? ??????? ? ?????? ???????????? ?????????? ?? ????????????? ??????????? ?? ???????????? ???????????? ???????. ?????? ????????? ????????? ???? ?? ???????? ???????????? ?????????? ? ?????????? ??????? i???????i????i???i? ???????? ????????? , ?? ???????????????? ?????????? ?????????. ???????????? ???????????? ???????? ???????????? ?????????? ??? ?????????? ????? ?????????? ????????? ???????? ???????? ??????????. Existing scientific and practical approaches in the field of international marketing as well as grounding of possibility of their application by Ukrainian firms have been generalized. Increase of role and importance of international marketing as a result of fast internationalization of modern economy, which is characterized by positive dynamics, has been elucidated. Application of methods of international marketing for formation of more effective concept of market activity development has been grounded. |
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| Date |
2016-10-10T12:32:52Z
2016-10-10T12:32:52Z 2011-01-31 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/5012
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| Language |
uk
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| Relation |
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| Publisher |
????
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