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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
??????? ????????? ???????????? ???????????-?????????????? ?????????????? ? ??????? ?????????? ?????????? ??????????? ?????? ???????
. Major trends in using the strategically marketing tools in the management process of tourism industry entities in Ukraine |
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| Creator |
???????, ?.?.
Kravchuk, N.V. |
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| Subject |
???????????? ???????????
???????????-????????????? ?????????????? ???????? ??????????? ?????????? ??????????? ?????????? ????-????????? market research strategic-marketing tools tourism industry entities strategic planning marketing mix |
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| Description |
???????????? ?????????? ???????????? ??????????? ???????????? ?????????? ????????????? ?????????????? ?????????? ? ??????? ?????????? ?????????????? ??????????? ?????? ???????. ?? ?????? ????????????-?????????????? ??????????? ????????? ????????? ??????? ?? ????????? ?????? ?????????????? ?????????? ????????? ????????????? ??????????.
The article presents the results of the investigation of technologies of strategic marketing planning in the management of tourism industry entities in Ukraine. Based on marketing and sociological survey the problematic issues have been detected as well as the assessment of the priority of indicators of strategic marketing have been carried out. |
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| Date |
2016-04-14T09:44:57Z
2016-04-14T09:44:57Z 2013 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2832
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| Language |
uk
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| Relation |
?????? ????. ?????: ?????????? ?????;1(63)
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| Publisher |
????
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