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Електронний архів Житомирського державного технологічного університету

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Title ??????? ????????? ???????????? ???????????-?????????????? ?????????????? ? ??????? ?????????? ?????????? ??????????? ?????? ???????
. Major trends in using the strategically marketing tools in the management process of tourism industry entities in Ukraine
 
Creator ???????, ?.?.
Kravchuk, N.V.
 
Subject ???????????? ???????????
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market research
strategic-marketing tools
tourism industry entities
strategic planning
marketing mix
 
Description ???????????? ?????????? ???????????? ??????????? ???????????? ?????????? ????????????? ?????????????? ?????????? ? ??????? ?????????? ?????????????? ??????????? ?????? ???????. ?? ?????? ????????????-?????????????? ??????????? ????????? ????????? ??????? ?? ????????? ?????? ?????????????? ?????????? ????????? ????????????? ??????????.
The article presents the results of the investigation of technologies of strategic marketing planning in the management of tourism industry entities in Ukraine. Based on marketing and sociological survey the problematic issues have been detected as well as the assessment of the priority of indicators of strategic marketing have been carried out.
 
Date 2016-04-14T09:44:57Z
2016-04-14T09:44:57Z
2013
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2832
 
Language uk
 
Relation ?????? ????. ?????: ?????????? ?????;1(63)
 
Publisher ????