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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
??????????? ???????????? ??????? ????????????? ?????????? ??????????? ???????????
Peculiarities of the economic analysis of industrial enterprises? marketing activities |
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| Creator |
???????, ?.?
???????????, ?.?. Oliinyk, O.V. Baranovska, T.V. |
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| Subject |
???????????? ??????????
????????? ????????? ????????? ??????????? ?????? ?????????? ??????????? ??????. marketing activity financial reporting external economic analysis internal economic analysis |
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| Description |
????????????? ??????????? ???????? ???????????? ??????? ????????????? ?????????? ??????????? ??????????? ?? ??????? ??????????? ?????????? ??????????? ? ????? ?????????? ?????????????? ?????? ??? ?????????? ?????????? ?? ???????? ?????????? ????????? ??????????????. ??????????? ????? ?? ?????????? ???????????? ????????????? ?????????? ??? ????????? ???????????? ??????? ? ???????? ?? ????????? ?? ????? ????? ? ?????? ??????? ??????? ???????????????? ?????? ?????????. ??????????? ????????????? ?????????? ???????????? ??????? ????????????? ?????????? ??????????? ???????????, ?? ?????????? ???????? ??????????? ??????????, ????????????? ?????? ?? ?????? ???????????? ????????????? ??????????. ????????? ??????? ????????? ???????, ?? ????????? ??? ??? ??????????? ?????????? ???????????? ????????????? ??????????, ? ???? ??????????? ?? ????????????? ????????????? ????, ?????????? ?? ?????????????? ???????????? ???????? ?????????????? ???????, ????????????? ???????????????????? ????????-??????????.
The peculiarities of methodology of analysis of industrial enterprises? marketing activities as an effective instrument of managing marketing are highlighted in the article with the goal of achieving a synergic effect for fulfilling production and sales activities of business entities. Special attention is paid to an increased topicality of marketing activities to get specific advantages for competitive advantage in the fight for consumer markets within the rapid drop in the solvency ability of population. The sequence of carrying out the economic analysis of marketing activities of an industrial enterprise which presupposes a study of external environment, marketing analysis, and effectiveness of marketing activities analysis was introduced. Main problem questions which could arise in the course of analytic studies of marketing activities effectiveness were defined, namely: limitation and inaccessibility of information database, complicatedness and ineffectiveness of the usage of formal methods, limited number of highly qualified specialist-analysts. |
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| Date |
2016-04-12T08:50:22Z
2016-04-12T08:50:22Z 2014 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2750
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| Language |
uk
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| Relation |
???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;3(30)
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| Publisher |
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