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Електронний архів Житомирського державного технологічного університету

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Title ???????-?????????? ?????? ?? ????????????? ??????? ?????????? ???????????? ??????????? ?????????? ??????????? ???????????
Scientific and methodic approach to strategic analysis of financial capacity resourcing of tourist enterprises
 
Creator ????, ?.?.
Saukh, I.V.
 
Subject ???????????? ??????
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strategic analysis
financial capacity
the resource component of financial capacity
resource-productive strategy
method of Euclidean distances
dynamic stability of tourist enterprises
 
Description ???????????? ???????????? ?????????? ????????????? ??????? ????????? ????????? ??????????? ?????????? ??????????? ???????????, ?? ?????????? ???????????? ?????????? ???????????? ??????? ? ??????????? ??????????? ??????????. ??????? ????????????? ???????????? ???????-??????????? ??????? ?? ????????????? ??????? ????????? ????????? ??????????? ?????????? ??????????? ??????????? ?????? ???????????? ???????? ??????????????? ???????????? ??????? ? ???????, ?? ????????? ?? ?????? ?????????? ????????, ???????? ????????? ???????????? ????????? ?? ????????? ?????????? ? ????????? ??????? ????????????, ????????? ? ??????? ????????? ????????. ?????????, ?? ????????? ?????? ?????????? ????????? ??????????? ??????????? ??????????? ????? ?????????? ????????? ?? ?????????? ??????????? ?? ???????????? ?????? ???????????? ?????????? ??????????. ??????? ??????????? ????? ?? ???????? ????????? ??????????????? ?????? ???????? ??? ??????????? ??????????? ???????????, ? ???? ???????????, ?? ????????? ?????? ?????????? ???????? ???????? ????????? ????????? ??????? ?????? ?? ????????????? ??????? ?????????? ???????????; ??????? ???? ??????????? ????????????? ?? ????????? ?????????? ?-??????? ????????, ?? ???????? ????????????? ???????.
The article substantiates the need for strategic analysis of the resource
component of the financial capacity of tourist enterprises, due to the necessity
of creating competitive advantage in the dynamic external environment. The
author proposed the use of scientific and methodical approach to the strategic
analysis of the resource component of the financial potential of tourist
enterprises by applying deterministic methods of complex analysis in the part
which is based on the method of Euclidean distances. It allows to take into
account the most important parameters and performance indicators and to
determine the ranking of the company compared to the reference object. It
was determined that the sufficient level of dynamicstability of incorporated
tourist enterprises facing external dangers and theability to confront them is
defined by the level of accumulated resource potential. The author focuses on
the major advantages of the proposed method of distances for joint stock
travel companies, in particular it was underlined that the visibility of
Euclidean distance method allows to carry out sufficiently flexible approach
to strategic analysis of activity of enterprises; the source data of enterprises
are considered as independent coordinates of the n-dimensional space, which
increases the objectivity of the analysis.
 
Date 2016-04-11T07:23:25Z
2016-04-11T07:23:25Z
2015
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2687
 
Language uk
 
Relation ???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???.2(32)
 
Publisher ????