??????????-???????????? ?????????? SOCIAL MEDIA ANALYTICS/SOCIAL CRM ? BUSINESS INTELLIGENCE ? ? ???????????? ????????????? ????????
Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
??????????-???????????? ?????????? SOCIAL MEDIA ANALYTICS/SOCIAL CRM ? BUSINESS INTELLIGENCE ? ? ???????????? ????????????? ????????
Hierarchically sinergistical integration of Social Media Analytics/Social CRM with Business Intelligence and with the Geographic Information System |
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| Creator |
???????????, ?.?.
?????, ?.?. ????????, ?.?. Krukovskiy, I.A. Khomiv, B.A. Gavrilyuk, V.L. |
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| Subject |
Social Media Analytics/ Social CRM
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| Description |
???????? ???????????? ?????????? Social Media Analytics/Social CRM ? Decision Support Systems ?? ?????? Business Intelligence (DSS/BI) ? ? Geographic Information Systems (GIS). ?? ?????? ?? ?????????? ????????????? ????? ??? DSS ? Social Media Spatial DSS/BI. ???????? ??????? ?????????? ???? ??????? ?? ?????????? ????????? Social Media Analytics ???????? SemanticForce, ??? ??? ??????? ??????????? ?????????? Blueberry. ???????????? ??????????? ???????? Social Media Analytics/Social CRM ?? Business Analytics Taxonomy, ??? ???????? ??????? ?????????? ???????? ??? ??????? ???? ???????. ???????????? ??????????? ?????????? ??????? ???? ??????????? ?????????? ???????????? ??????? ????????????? ? ?????? ?????? Social CRM ?? ????????????? ? ???????????????? ??????. The actuality of integration of Social Media Analytics/Social CRM with Decision Support Systems on the basis of Business Intelligence 2.0 (DSS/BI 2.0) and with the Geographic Information System is presented. On the basis of their integration a new type of DSS is offered - Social Media Spatial DSS/BI. The variant is shown of this system realization on the programmatic platform of Social Media Analytics of the SemanticForce Company, which has its own semantic analyzer Blueberry. The suitability of introduction of Social Media Analytics/Social CRM in Business Analytics Taxonomy, which determines the system of programmatic applications for typical business spheres, is grounded. It is shown that application of the developed incorporated system can provide the increase of automation facilities efficiency in different spheres of Social CRM on national and international levels. |
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| Date |
2016-04-07T10:08:20Z
2016-04-07T10:08:20Z 2013 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2626
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| Language |
uk
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| Relation |
?????? ????: ?????:???????? ?????;1(64)
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| Publisher |
????
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