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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
??????????? ?????????? ????????????? ?????????? ? ?????? ?????????????? ???????
International management of marketing activity under conditions of European integration of Ukraine |
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| Creator |
????????????, ?.?.
Anistratenko, N.V. |
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| Subject |
?????????
??????????? ????????? ?????????????? ??????? marketing international marketing European integration of Ukraine |
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| Description |
?????????? ???????? ????????? ???????????? ??????????, ?? ???? ???????? ???????? ?? ?????????? ???????, ????????????? ?????????, ?????????? ?????? ???????????? ??????????, ?????? ????????????? ??????????, ??????????????? ??????, ??????????. ???????????, ?? ???? ????????? ?? ???????? ?????? ????? ???????? ?????????? ????? ?????????? ?????????? ? ???????????? ??????????????. ? ???? ????? ????????????? ???????? ?????????? ???????? ??????, ?? ????????? ??? ?????????? ???????????? ??????????, ?? ???? ?? ????????? ????????? ???????????? ??????????. ???????????, ?? ???????? ???????????? ??? ???????????? (??????????) ? ??????????? ??????????? ?????. ? ???? ? ? ?????? ???????? ???????????????? ???? ? ?? ???? ???????? ??????????? ????????????? ??????????. ????? ? ???????????, ?? ???????????? ?????????? ??????????? ???????????? ??????????, ????? ??????? ????????????? ????????, ?????????? ????????? ????????????? ??????????, ????? ??????? ????????? ????????? ?????? ??? ?????????????? ?? ????????.
The article examines the component structure of international marketing which include general and special functions, organizational structure, the special methods of international marketing, the methods of national marketing, general scientific methods, and information. It is established that such a structure doesn?t allow to allocate fully a specific field of marketing activity in international business. For this purpose it is offered to mark out the set of the main decisions which are necessary for realization of international marketing as one of the components ofthe marketing structure. It is established that there are no essential distinctions between national (internal) and international marketing. In both cases the same principles of the organization of marketing activity are used. However, there are features which are defined by the specific of the external international environment, by more considerable information requirement, by difficulties in obtaining marketing information, by more considerable size ofpossible risk of business abroad. |
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| Date |
2016-04-07T07:28:34Z
2016-04-07T07:28:34Z 2015 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2610
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| Language |
uk
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| Relation |
???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???.2(32)
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| Publisher |
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