Record Details

??????????? ?????????? ????????????? ?????????? ? ?????? ?????????????? ???????

Електронний архів Житомирського державного технологічного університету

View Archive Info
 
 
Field Value
 
Title ??????????? ?????????? ????????????? ?????????? ? ?????? ?????????????? ???????
International management of marketing activity under conditions of European integration of Ukraine
 
Creator ????????????, ?.?.
Anistratenko, N.V.
 
Subject ?????????
??????????? ?????????
?????????????? ???????
marketing
international marketing
European integration of Ukraine
 
Description ?????????? ???????? ????????? ???????????? ??????????, ?? ???? ???????? ???????? ?? ?????????? ???????, ????????????? ?????????, ?????????? ?????? ???????????? ??????????, ?????? ????????????? ??????????, ??????????????? ??????, ??????????. ???????????, ?? ???? ????????? ?? ???????? ?????? ????? ???????? ?????????? ????? ?????????? ?????????? ? ???????????? ??????????????. ? ???? ????? ????????????? ???????? ?????????? ???????? ??????, ?? ????????? ??? ?????????? ???????????? ??????????, ?? ???? ?? ????????? ????????? ???????????? ??????????. ???????????, ?? ???????? ???????????? ??? ???????????? (??????????) ? ??????????? ??????????? ?????. ? ???? ? ? ?????? ???????? ???????????????? ???? ? ?? ???? ???????? ??????????? ????????????? ??????????. ????? ? ???????????, ?? ???????????? ?????????? ??????????? ???????????? ??????????, ????? ??????? ????????????? ????????, ?????????? ????????? ????????????? ??????????, ????? ??????? ????????? ????????? ?????? ??? ?????????????? ?? ????????.
The article examines the component structure of international marketing
which include general and special functions, organizational structure, the
special methods of international marketing, the methods of national marketing, general scientific methods, and information. It is established that
such a structure doesn?t allow to allocate fully a specific field of marketing
activity in international business. For this purpose it is offered to mark out
the set of the main decisions which are necessary for realization of
international marketing as one of the components ofthe marketing structure.
It is established that there are no essential distinctions between national
(internal) and international marketing. In both cases the same principles of
the organization of marketing activity are used. However, there are features
which are defined by the specific of the external international environment,
by more considerable information requirement, by difficulties in obtaining
marketing information, by more considerable size ofpossible risk of business
abroad.
 
Date 2016-04-07T07:28:34Z
2016-04-07T07:28:34Z
2015
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2610
 
Language uk
 
Relation ???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???.2(32)
 
Publisher ????