?????? ???????????? ????????????? ????????? ????????????
Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
?????? ???????????? ????????????? ????????? ????????????
?valuation of effectiveness of enterprise marketing strategy |
|
| Creator |
???????, ?.?.
Polishchuk, I.R. |
|
| Subject |
???????????? ?????????
???????????? ???????????? ??????? SWOT-?????? marketing strategy efficiency marketing efficiency SWOT analysis |
|
| Description |
???????????????? ????? ??????? ?? ????????????? ???????? ??????????? ??????????????? ??????. ?????????????? ??????????? ???????????? ????????????? ????????? ?? ???????? ????????? ????? ??????? ?? ???????? ?????????? ???????????? ??????? ?? ????????????? ?????????????. ??? ?????? ???????????????? ????????????? ????????? ????????????? ????????????? ???????? ????????????? ???????? ?? ?????????? ??????? ?????? ?? ??????, ????????? ?? ???????????? ??????. ????????????? ???????????? ?????????? ????????????? ????????? ???????????? ?????????? ?????????? ????? ??????????: ??????????? ?????????????? ?? ??????, ??????, ??????? ?? ?????? ????; ?????? ????? ??? ?????????? ?????????; ??????? ????????; ?????????? ??????? ???????????? ?????????????? ?? ??????, ??????, ???????; ???????????? ???????; ?????? ????????????? ?????? ? ???????? ????????????, ???????????? ???????, ????? ???????????? ????????????? ???????. ????????? SWOT-?????? ????????????? ???????? ??????????? ??????????????? ?????? ?? ????????? ??????????? ??????? ?? ????????????? ?????????.
The current approaches to the marketing policy of baking industry enterprises have been described. The feasibility of the use of marketing strategies on life-cycle stages of the business and the way to achieve competitive advantages in the studied enterprises have been analyzed. The usage of ?marketing efficiency? indicator as the ratio of net income to expenditure incurred on marketing activities have been proposed in order to measure the impact of the marketing strategy. The efficient implementation of the marketing strategy of the enterprise has been proposed to measure as the combination of the following indicators: the accounts receivable for goods, works and services at the end of a year; netincome from sales; gross profit; the duration of turnover of accounts receivable for goods, works, services; marketing expenditures; the share of marketing costs in costs of an enterprise, marketing efficiency, the net efficiency of marketing activities. The SWOT analysis of the marketing policy of baking industry enterprises has been conducted and the priority areas for theirmarketing strategy have been identified. |
|
| Date |
2016-04-06T09:54:25Z
2016-04-06T09:54:25Z 2015 |
|
| Type |
Article
|
|
| Identifier |
http://eztuir.ztu.edu.ua/123456789/2582
|
|
| Language |
uk
|
|
| Relation |
???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????; ???.3(33)
|
|
| Publisher |
????
|
|