???????????? ?????????? ?? ???????? ??????-?????? ???????????-?????????? ???????????? ???????
Електронний архів Житомирського державного технологічного університету
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| Title |
???????????? ?????????? ?? ???????? ??????-?????? ???????????-?????????? ???????????? ???????
Marketing activity as important business process ofproducers of foodstuffs |
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| Creator |
????????, ?.?.
?????????, ?.?. Ivanenko, V.O. Yurkivska, L.Y. |
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| Subject |
?????????
???????????? ?????????? ???????????? ???????? ??????-?????? ????????????-????????? ??????????? ?????? ????? ??????? ????????? ?????????????????????? ??????? ????? marketing marketing activity marketing policy business process producers foodstuffs market products consumers competitiveness market share |
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| Description |
???????????????? ?????? ?????????? ????????????? ?????????? ?? ?????????????-?????????? ???????????? ??????? ???????. ???????? ????????? ???????? ????????????? ?????????? ?? ????????? ???????, ?? ???????? ????????? ?? ??????-?????? ? ?????????? ?????????? ???????????-?????????? ???????????? ???????. ?????????????? ??????? ??????? ?????? ?? ??????????? ????????????? ?????????? ?????????? ???????????? ??????? ???????? ?????? (???????? ? ?????????) ?? ??????? ?????? ?? ????????? ?? ???????? ?????????? (?????????, ???????????? ? ???????? ?????????), ? ????? ???????? ???????? ?????????? ????????????? ?????????? ???????????-?????????? ???????????? ???????. ???? ????, ???????? ?????????? ?????? ??????-??????? ????????????? ??????????? ????????????? ???????????, ?? ???????? ??????????? ? ?????????????, ???? ????????? ??????? ????????????, ? ????? ?????? ?????? ?????? ??????????? ?????? ??????????, ???????? ?? ???????????? ??????? ??? ?????????? ???????? ?????? ? ?????????? ????? ???????? ???? ?????????? ????????????????? ?????? ? ????????? ????? ??????????.
The article describes the experience of marketing activity at the enterprises which are the producers of foodstuffs in Ukraine. The authors deternine the essence of marketing and outline the functions that are implemented by the marketing as the business process in the practice of producers of food products. The paper identifies the major impacts on the organization of marketing activities of manufacturers of food products of mass demand (internal and external) factors and their influence on the behavior of end users (social, information and consumer installations) and suggests the management complex of marketing activity of manufacturers of foodstuffs. In addition, the authors have generated the model ?Marketing activity? concerning the business process of investigated companies; the model allows to determine respondents that must be encompassed by the current research, and it also facilitates the choice of the ways of marketing optimization, design and implementation of measures to increase market 406 share and developing new approaches to preserve distribution network and attract new customers. |
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| Date |
2016-04-05T10:52:01Z
2016-04-05T10:52:01Z 2015 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2537
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| Language |
uk
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| Relation |
???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???. 3(33)
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| Publisher |
????
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