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Електронний архів Житомирського державного технологічного університету

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Title ???????????? ?????????? ?? ???????? ??????-?????? ???????????-?????????? ???????????? ???????
Marketing activity as important business process ofproducers of foodstuffs
 
Creator ????????, ?.?.
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Ivanenko, V.O.
Yurkivska, L.Y.
 
Subject ?????????
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marketing
marketing activity
marketing policy
business process
producers
foodstuffs
market products
consumers
competitiveness
market share
 
Description ???????????????? ?????? ?????????? ????????????? ?????????? ?? ?????????????-?????????? ???????????? ??????? ???????. ???????? ????????? ???????? ????????????? ?????????? ?? ????????? ???????, ?? ???????? ????????? ?? ??????-?????? ? ?????????? ?????????? ???????????-?????????? ???????????? ???????. ?????????????? ??????? ??????? ?????? ?? ??????????? ????????????? ?????????? ?????????? ???????????? ??????? ???????? ?????? (???????? ? ?????????) ?? ??????? ?????? ?? ????????? ?? ???????? ?????????? (?????????, ???????????? ? ???????? ?????????), ? ????? ???????? ???????? ?????????? ????????????? ?????????? ???????????-?????????? ???????????? ???????. ???? ????, ???????? ?????????? ?????? ??????-??????? ????????????? ??????????? ????????????? ???????????, ?? ???????? ??????????? ? ?????????????, ???? ????????? ??????? ????????????, ? ????? ?????? ?????? ?????? ??????????? ?????? ??????????, ???????? ?? ???????????? ??????? ??? ?????????? ???????? ?????? ? ?????????? ????? ???????? ???? ?????????? ????????????????? ?????? ? ????????? ????? ??????????.
The article describes the experience of marketing activity at the
enterprises which are the producers of foodstuffs in Ukraine. The authors
deternine the essence of marketing and outline the functions that are
implemented by the marketing as the business process in the practice of
producers of food products. The paper identifies the major impacts on the
organization of marketing activities of manufacturers of food products of
mass demand (internal and external) factors and their influence on the
behavior of end users (social, information and consumer installations) and
suggests the management complex of marketing activity of manufacturers
of foodstuffs. In addition, the authors have generated the model ?Marketing
activity? concerning the business process of investigated companies; the
model allows to determine respondents that must be encompassed by the
current research, and it also facilitates the choice of the ways of marketing
optimization, design and implementation of measures to increase market
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share and developing new approaches to preserve distribution network and
attract new customers.
 
Date 2016-04-05T10:52:01Z
2016-04-05T10:52:01Z
2015
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2537
 
Language uk
 
Relation ???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???. 3(33)
 
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