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Електронний архів Житомирського державного технологічного університету

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Title ????????????? ?????: ??????????? ? ????????????
Marketing audit: differences in definitions
 
Creator ????????, ?.?.
Butynets, T.?.
 
Subject ?????????
????????????? ?????
?????
???? ??? ???????????? ???????????
marketing
marketing audit
audit
report about marketing researches
 
Description ?????????? ?????????? ??????????? ?????????????? ??????, ????????? ?????????? ??????? ???????????. ?????????????? ????? ?????? ? ?????????? ????????????? ?????????? (??????) ?????????????? ??????????? ???????. ???????? ?????????? ?????? ????????? ?????????, ??????????? ???????, ????????? ?? ???????????? ????? ??? ???????????? ??????????? ??????? ??????????? ???????????? ?. ???????. ?????????????? ??????? ?????????????? ?????? ?? ?????? ?????? ???????????? ??????, ????????? ??????????? ??????? ??????????????? ??????? ?? ??????? ???????????? ???????? ?????? ??????? ? ?????? ? ??????? ??????? ??????? ???? ??????????? ??????????? ? 3125-XII ??? 22.04.1993 ?., ?? ??????? ?? ????????????, ???????? ???????????? ?????? ??????? ???? ??????? ??????, ??? ?????? ???????? ???????? (??????????? ?????)? ? 244/14 ??? 22.12.2011 ?., ???????? ???????? ??? ??????????????? ???????? ??????? ?????????????? ?????? ? ?????? ?? ?? ????????.
The article examines the foundation of a foreign marketing audit, and
the essence of the ?marketing? concept. It analyzes a set of services on
conducting marketing researches of consulting companies in Ukraine, The
author shows the results of the examination of constituents, complex
methods, conclusions and recommendations of the report concerning
marketing researches of the functioning productionenterprise in Zhytomyr
city. The paper analyzes the ?marketing audit? concept on the data base of
different literature sources, it also compares the ?marketing audit? concept
on the object of the concept use compliance with the present law of
Ukraine, namely ?About audit activity? ?3 125-XII of 22.04.1993, with
the changes and additions, with the decision of ?Ukrainian Audit
Chamber?, namely ?About list of services which can be supplied by
400
auditors? (autit firms) ?244/14 of 22.12.2011, the conclusions have been
made about inconsistency between the use of the ?marketing audit? term in
theory and in practice.
 
Date 2016-04-05T09:19:18Z
2016-04-05T09:19:18Z
2015
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2525
 
Language uk
 
Relation ???????? ?????? ?? ??????????? ??????????????? ??????, ???????? ? ???????: ??????. ??????? ???????? ?????;???. 3(33)
 
Publisher ????