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Електронний архів Житомирського державного технологічного університету

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Title ???????????? ??????? ???????? ????? ??????? ? ????????? ????????????? ????????
Qualification of ?services of higher education? in the context of marketing doctrine
 
Creator ?????, ???? ??????????
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Kratt, O.A.
Dorovskykh, H.P.
 
Subject ???????
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service
higher education
marketing
services of the higher education
 
Description ? ?????????? ??????? ???????? ?????????? ????????? ??????? ???????? ????? ???????.
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As an analysis result of scientific literature the concept of "service of the higher education" is determined.
The properties distinguishing services of the higher education in a context of the main concepts of the marketing
doctrine are systematized. It will allow to develop a theoretical and methodological basis of marketing
management tools of the higher education in market conditions of managing that will provide greater efficiency
of functioning of educational institution and better customer satisfaction.
 
Date 2016-03-31T08:47:16Z
2016-03-31T08:47:16Z
2013
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/2445
 
Language uk
 
Relation ?????? ????: ?????????? ?????;3(65)
 
Publisher ????