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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
???????????? ??????? ???????? ????? ??????? ? ????????? ????????????? ????????
Qualification of ?services of higher education? in the context of marketing doctrine |
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| Creator |
?????, ???? ??????????
??????????, ????? ???????? Kratt, O.A. Dorovskykh, H.P. |
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| Subject |
???????
???? ?????? ????????? ??????? ????? ?????? service higher education marketing services of the higher education |
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| Description |
? ?????????? ??????? ???????? ?????????? ????????? ??????? ???????? ????? ???????. ??????????????? ???????????, ?? ??????????? ??????? ????? ?????? ? ????????? ???????? ?????? ????????????? ????????. ?? ????????? ????????? ?????????-????????????? ?????? ?????????????? ?????????????? ?????????? ????? ??????? ? ???????? ?????? ??????????????, ?? ??????????? ?????? ???????????? ?????????????? ??????? ?????? ?? ??????? ??????????? ?????? ??????????. As an analysis result of scientific literature the concept of "service of the higher education" is determined. The properties distinguishing services of the higher education in a context of the main concepts of the marketing doctrine are systematized. It will allow to develop a theoretical and methodological basis of marketing management tools of the higher education in market conditions of managing that will provide greater efficiency of functioning of educational institution and better customer satisfaction. |
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| Date |
2016-03-31T08:47:16Z
2016-03-31T08:47:16Z 2013 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2445
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| Language |
uk
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| Relation |
?????? ????: ?????????? ?????;3(65)
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| Publisher |
????
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