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Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
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The features of a choice of methodical approaches to research of consumers demand of production |
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| Creator |
???????, ?.?.
?????, ?.?. Jakovlev, A.I. Larka, L.S. |
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| Subject |
???????
???????? ???????????? ??????????? ????????????? requirement consumers marketing researches forecasting |
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| Description |
?????????? ??????? ????????? ????????? ???? ????????????? ?????? ??????????. ?????????????? ???????? ?????????? ?????? ?????????? ????????? ?????????-?????????? ???????????. ????????? ??????? ???? ????????????? ?????????? ????????? ?????????? ? ???????? ??????. ??????????????? ????????? ??????? ?????????? ??? ?????? ???? ?? ?? ??????????????. Article purpose is ordering of the basic methodical approaches to research of a level of demand on enterprise production. In article the basic methodical approaches to forecasting of consumers demand are investigated. The analysis of expediency of use statistical and heuristic methods of forecasting of demand for enterprise production is carried out. The algorithm of definition of requirements of buyers of an industrial and technological production is offered. The comparative analysis of methods of sensitivity of characteristics and the joint analysis are carried out. Recommendations about improvement of a method of the joint analysis of preferences of consumers are resulted. Main objectives of marketing researches of consumer behavior in market conditions are formulated. Stages of process of decision-making on purchase are resulted. The necessary initial information for each purpose and sources of its reception is systematized. |
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| Date |
2016-03-23T12:41:44Z
2016-03-23T12:41:44Z 2014 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2225
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| Language |
uk
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| Relation |
?????? ????: ?????: ?????????? ?????;3(69)
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| Publisher |
????
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