?????? ????????? ????????????? ?????????? ?????????????: ????? ? ??????????
Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
?????? ????????? ????????????? ?????????? ?????????????: ????? ? ??????????
Model of modern strategic management of an enterprise: contents and components |
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| Creator |
??????????, ?.?.
Raykovska, I.T. |
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| Subject |
??????????
??????????? ?????????? ???????????? ?????? ???????????? ??????? management strategic management strategic analysis managerial decision |
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| Description |
?????? ?????????? ??????????? ?????? ?????????? ? ?????????? ???????? ??????? ???????????? ??????????? ? ????? ????????? ???????? ?? ????????? ???? ?????? ?? ???????? ????????????. ?? ???????? ?????????? ??????? ??????????? ?????????? ???????? ?????????, ???????? ?? ??????????? ??????? ?? ??????????? ???????? ????????????? ?????????? ? ?????????, ?? ???? ??????? ? ??????????? ? ??????? ?????????? ????????????? ???????????? ?? ?????????? ?????????? ?????????? ? ????????? ???????? ???? ? ????? ???????? ?????????? ?? ??????????????? ?????. ?????????? ?? ????????? ????????? ????????????? ??????????, ???????? ???? ??????? ???????????, ?? ???????????? ???????????? ???????? ?????????? ???????????? ?? ????? ??????????? ?????????? ?? ????????? ??????????? ???????????? ??????? ? ???????, ???????????? ????????????? ???????? ??????????? ???????? ?????????????? ? ????? ?????????? ????????? ???? ????????. ??????????????? ????????? ?????????? ???????????? ?? ????????????? ?????????? ? ???????????, ?? ????? ? ?????????????? ?? ?????? ?????? ????????????? ???????????? ???????? ????????????, ? ????? ? ???????????? ?? ??????? ?? ????? ??????????? ??????????, ??????????? ? ????????? ?? ???? ? ?????, ????? ????? ??????????? ? ???????????? ????????. ?????????? ????????????? ?????? ????????????? ?????????? ?????????????, ???????????? ???? ???????? ????????? ????? ????????????? ??????? ? ????? ??????? ?? ?? ???? ????????? ??????????? ????????? ???????????? ??????. The article investigates different interpretations and definitions of the concept of strategic management. It also aims to identify the ways of revealing the components and peculiarities of the concept. On the base of the critical analysis of economic literature the author singles out process, target, and complex approaches to the interpretation of the essence of strategic management and indicates that strategic management is a complex concept that encompasses management of strategic opportunities and operative management of problems in real time to respond to unpredictable changes fast. According to the modern understanding of strategic management the author singles out its main peculiarities which presuppose ensuring of quick response of an enterprise to the changes of external environment with the help of already developed strategic methods and models, strategic thinking of employees of an economic entity aimed at achieving its development strategy. The parameters of comparison of operating and strategic management are systematized. It is established that operating management is centered on the search for the ways of better use of enterprise resources, while strategic management looks to the needs and changes of external environment, tracking and adapting to its changes, search for new possibilities in competitive environment. The conceptual model of strategic management of an enterprise is formed. It is stated that the use of the model enables to determine the place of strategic analysis in the discussed system and to ensure the fulfillment of strategic plans. |
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| Date |
2016-03-21T09:25:40Z
2016-03-21T09:25:40Z 2015 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/2126
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| Language |
uk
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| Relation |
?????? ????. ?????: ?????????? ?????;3(73)
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| Publisher |
????
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