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Електронний архів Житомирського державного технологічного університету
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| Title |
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Problems of formation of development strategy of company brand |
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| Creator |
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?????????, ??????? ????????????? Kucher, M.A. Borodkin, N.A |
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| Subject |
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| Description |
In this abstract theoretical problems of the strategy of brand development formation are investigated. The brand is an important part of the company mission, which is known, details of the company status, provides direction and guidance for setting goals and strategies at different organizational levels. Therefore, the brand management, the formation of an effecti ve strategy for its development is very important in today's competitive environment. |
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| Date |
2016-03-02T12:29:11Z
2016-03-02T12:29:11Z 2015-06-11 |
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| Type |
Article
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/1639
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| Language |
uk
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| Relation |
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| Publisher |
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