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Електронний архів Житомирського державного технологічного університету

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Title ???????? ?????????? ????????? ???????? ?????? ????????????
Problems of formation of development strategy of company brand
 
Creator ?????, ????? ????????
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Kucher, M.A.
Borodkin, N.A
 
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Description In this abstract theoretical problems of the strategy of brand development formation are investigated. The brand is an
important part of the company mission, which is known, details of the company status, provides direction and guidance for
setting goals and strategies at different organizational levels. Therefore, the brand management, the formation of an effecti ve
strategy for its development is very important in today's competitive environment.
 
Date 2016-03-02T12:29:11Z
2016-03-02T12:29:11Z
2015-06-11
 
Type Article
 
Identifier http://eztuir.ztu.edu.ua/123456789/1639
 
Language uk
 
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