??????????? ?????? ????????????? ?????????? ???????????: ?????????-????????? ?? ????????????? ??????
Електронний архів Житомирського державного технологічного університету
View Archive Info| Field | Value | |
| Title |
??????????? ?????? ????????????? ?????????? ???????????: ?????????-????????? ?? ????????????? ??????
Economic analysis of marketing activity of enterprises: theoretic, methodic and organization grounds |
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| Creator |
?????????, ??????? ?????????
Yurkivska, L.Y. |
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| Subject |
??????????? ??????
???????????? ??????? ???????????? ??????? ??????????? ?????? ????????????? ?????????? ???? ???????????? ??????? ????????????? ?????????? ??????????? ?????????? ?????? ????? ??????? ???????? SOCC-?????? ??????? ????????????????? ??????????? ?????? ??????????? ?????? economic analysis diagnostic function of economic analysis economic analysis of marketing activity goal of economic analysis marketing activity combined analytic working group symptom problem SOCC-analysis symptom-complex matrix food-stuff |
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| Description |
?????????? ?????????? ????????????? ?????????????-?????????? ????? ?????????? ???????????? ??????? ????????????? ?????????? ???????????. ??? ?????????? ??????? ??????????? ?????????? ??????? ???????????? ??????? ????????? ????? ?? ??????? ?????????? ???????? ??????? ???????????? ??????? ? ?????? ????? ?????????? ???????????. ????????? ????????? ?????????? ????????????? ??????? ???????????? ??????? ??? ????????? ??????????????? ? ?? ????????????. ???????????? ?????????? ?????? ?????????? ????????????? ??????? ???????????? ??????? ? ??????? ??????? ????????????? ?????????? ???????????-?????????? ???????????? ??????? ??? ?????????? ?? ???????????? ?? ????????????? ???????? ????. ???????? ??????? ????????, ???????, ????????, ???? ?????????? ???????????? ??????? ????????????? ?????????? ??? ??????????? ????????? ???? ???????? ?????? ? ???????? ??? ?????????? ????????????? ??????? ???????????? ???????. ?????????? ?????????????-?????????? ?????? ?? ?????????? ????????????? ??????? ???????????? ??????? ????????????? ?????????? ???????????-?????????? ???????????? ??????? ?? ??????? ?????????????????, ?? ????????? ?? ??????????????? ?????? ???????? ?????????? ???????? ?? ?????? ?? ????????? ?????. ???????????? ????????????? ???????????? ??????? ??????????? ??????, ??????? ????????? ???????? ????????????? ????? ?? ??????????? ???????????? ???????????? ??????? ????????????? ??????????. ? ?????? ???????????? ??????????? ?????? ?? ???????????? ????????-??????????? ???????? ?? ?????? ???????????? ??????????? ????????, ??? ???????????????? ? ???????????? ??????? ????????????? ?????????? ??????????? ??? ?????????? ???????????? ?????????? ????????????? ?????????? ????????????. ??????? ????????? ???????? ????????? ?????? SWOT-??????? ?????????? ???????????? ?????? ?????????? ??????? SOCC- ???????. Thesis is dedicated to the grounding of the conceptual issues of diagnostic function of economic analysis, methodic and organization grounds of analysis marketing activity. The further development of diagnostic function, that realizes through all types of analysis with the main display in diagnostic analysis. Its results are the main instrument for problem prevention and solution. Theoretic grounds of diagnostic function of economic analysis on the research results of diagnostics (stages of development, directions of implementation, diagnostic approach, logic of the development of any problem) for economic analysis of marketing activity has been grounded. The essence of the concepts: ?subject of economic analysis of marketing activity?, ?objects of economic analysis of marketing activity?, ?goal of economic analysis of marketing activity? ?organization of economic analysis? has been clarified for understanding of diagnostic function. Methodic and organization grounds of diagnostic function realization concerning marketing activity in frames of the project have been developed. The procedures of every stage of analytic process taking into account strategic, functional, innovation, motivation and technical groups if indexes have been defined. Document accompaniment for stages of analytic process (organization, preparation, analytic, result), that furthers jurisdiction supplement of process and results of economic analysis of marketing activity, including conditions of informational and computer technologies. Module structure and mechanism of marketing activity analysis in computer environment have been developed. The offered symptom-complex approach supplies with operative management decisions. Methodic grounds of SWOT-analysis has been developed with the help of SOCC-matrix for vision of problem situation development and its consequences. |
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| Date |
2016-02-24T09:21:23Z
2016-02-24T09:21:23Z 2009-12 |
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| Type |
Other
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| Identifier |
http://eztuir.ztu.edu.ua/123456789/1292
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| Language |
uk
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| Relation |
??????????? ?????????? ?? ???????? ????????? ??????? ????????? ??????????? ????;
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| Publisher |
????
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