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Електронний архів Житомирського державного технологічного університету

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Title ??????????? ?????? ????????????? ?????????? ???????????: ?????????-????????? ?? ????????????? ??????
Economic analysis of marketing activity of enterprises: theoretic, methodic and organization grounds
 
Creator ?????????, ??????? ?????????
Yurkivska, L.Y.
 
Subject ??????????? ??????
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SOCC-??????
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economic analysis
diagnostic function of economic analysis
economic analysis of marketing activity
goal of economic analysis marketing activity
combined analytic working group
symptom
problem
SOCC-analysis
symptom-complex matrix
food-stuff
 
Description ?????????? ?????????? ????????????? ?????????????-?????????? ?????
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?????? SWOT-??????? ?????????? ???????????? ?????? ?????????? ??????? SOCC-
???????.
Thesis is dedicated to the grounding of the conceptual issues of diagnostic function
of economic analysis, methodic and organization grounds of analysis marketing activity.
The further development of diagnostic function, that realizes through all types of analysis
with the main display in diagnostic analysis. Its results are the main instrument for
problem prevention and solution. Theoretic grounds of diagnostic function of economic
analysis on the research results of diagnostics (stages of development, directions of
implementation, diagnostic approach, logic of the development of any problem) for
economic analysis of marketing activity has been grounded. The essence of the concepts:
?subject of economic analysis of marketing activity?, ?objects of economic analysis of
marketing activity?, ?goal of economic analysis of marketing activity? ?organization of
economic analysis? has been clarified for understanding of diagnostic function.
Methodic and organization grounds of diagnostic function realization concerning
marketing activity in frames of the project have been developed. The procedures of every
stage of analytic process taking into account strategic, functional, innovation, motivation
and technical groups if indexes have been defined. Document accompaniment for stages
of analytic process (organization, preparation, analytic, result), that furthers jurisdiction
supplement of process and results of economic analysis of marketing activity, including
conditions of informational and computer technologies. Module structure and mechanism of marketing activity analysis in computer environment have been developed. The offered symptom-complex approach supplies with operative management decisions. Methodic grounds of SWOT-analysis has been developed with the help of SOCC-matrix for vision of problem situation development and its consequences.
 
Date 2016-02-24T09:21:23Z
2016-02-24T09:21:23Z
2009-12
 
Type Other
 
Identifier http://eztuir.ztu.edu.ua/123456789/1292
 
Language uk
 
Relation ??????????? ?????????? ?? ???????? ????????? ??????? ????????? ??????????? ????;
 
Publisher ????